ABOUT
Calgary-born, Grant Higginson is a seasoned vet in the marketing industry who is currently using his creativity to bring ideas to life. He has branding and advertising experience, yet his focus lies in digital marketing where creating memorable consumer experiences drive him.
TRUSTED BY
WORK EXPERIENCE
Freelance Marketing Director
Grant Higginson implements marketing strategies and develops digital campaigns. He also supervises and directs teams (leveraging talent from both sales and marketing departments) while participating in the strategic shaping of his client's business goals. He has experience working with leading studios, an array of TV networks, Fortune 500 companies and the Oil & Gas industry.
President
Welby Marketing
Welby Marketing is a digital marketing agency that has a proven history of helping major brands seize big opportunities. With nearly 8 years of industry service, Grant Higginson has developed a world-class capability to handle all core digital marketing requirements for even the most sophisticated corporation. Grant Higginson has a unique combination of creativity, technology and business acumen that has been at the forefront of new media and business transformation. He specializes in developing fully-integrated digital marketing platforms and campaigns spanning social media, mobile, interactive experiences and content creation.
2008 - Present
Calgary, AB
2010 - Present
Calgary, AB
2014 - 2015
Calgary, AB
WHY ME?
Ambassador
Johnnie Walker Canada
In his role as an Ambassador, Grant Higginson traveled across the country providing intimate knowledge of Johnnie Walker to whisky connoisseurs and helping them discover more about the magic and mystery of the world’s number one selling blended Scotch whisky brand.As Brand Ambassador, he is the face and voice of Johnnie Walker around the country. He participates in media interviews and events, hosts mentored tastings and master classes and inspires whisky lovers around the world about the amazing history and heritage of the Johnnie Walker brand. He is excited to have a role in further developing the community, utilizing his experience and enthusiasm to build a stronger more inclusive environment where education and product quality ultimately elevate the industry.
Vision.
I see marketing as an art and a driver of customer delight. I'm the catalyst that mixes ideas, pushes concepts and finds the best way to energize brands through sophisticated marketing campaigns.
Problem Solver.
I don't believe in marketing without purpose. I see digital marketing as a science and believe that marketing plays a role in solving problems that improve the consumer experience.
Strategic.
I think like a business owner and identify opportunities to grow the business, the brand, whether indirectly or directly related to marketing.
Hands-On.
I enjoy rolling up my sleeves and getting into the nitty gritty of marketing, yet my goal is ultimately to be a 'thought-leader' and provide more than ideas but inspiration.
Collaborative.
I have high regards for team building, I work exceptionally well across all key functional areas including sales, web development, video production and customer service.
Ambitious.
I'm always looking for opportunities and aren’t afraid to take risks for the sake of making things better.
